Projet Description

At Des Pas En Avant, every project is an exciting challenge — and our collaboration with CÔTÉ BOUGIE MARRAKECH, a loyal client from Morocco since 2022, is a perfect example. For this 7th edition, a new stand design was created by the talented architects of Studio RACHAD – Mouna & Hamza.

🎯 The Challenge:
Our client, Omar Benabderrazik, and the architects wanted a rendered finish across the entire structure of the stand. However, technical constraints—including the need for a reusable stand across multiple events and extreme weather conditions during installation (–8°C inside the hall)—led us to rethink the approach.

🛠 Our Solution:
After in-depth analysis and rigorous testing, we developed an elegant and durable alternative:
✅ A mineral wallpaper that faithfully replicates the desired texture
✅ A refined matte paint that provides optimal light within the stand

The Result? A sublime space that met all aesthetic expectations while delivering outstanding technical reliability. A big thank you to our client for their trust, and to our team for rising to the challenge with creativity and expertise.

Discover our client’s products at: https://www.cotebougie.com/